Showing posts with label political campaigns. Show all posts
Showing posts with label political campaigns. Show all posts

Monday, July 15, 2013

Too much of a good thing

I made a mistake a while back.  I contributed to a political party.  The reason that was a mistake is now they will not stop calling me.   On a recent weekend (not during an election mind you), I got four calls asking for donations.  I have asked to be taken off of their call list.

Home phone
(Photo credit: :: Wendy ::)
In a similar mistake, I signed up for something online that is supposed to support my high school alma mater. Very soon I was getting emails every day trying to sell me something.  I have stopped even looking at those emails.  They now get deleted as soon as they show up in my inbox.  I haven't yet taken myself off of the distribution list out of some sort of alumni guilt.  That is probably going to change soon.

With the cost of reaching out to customers and prospective customers falling to almost nothing, it is more important than ever that companies and organizations remember who bears the greatest cost every time they reach out to a contact.  The contact does.

Even with permission marketing, you can reach out too much.  Even with those who are already your fans or supporters or customers, if you call four times in one weekend, you are going to annoy them.

Organizations need to understand that there is a cost of time and attention every time they call or email someone.  They need to be sensitive to the fact that both time and attention are in short supply for most people.  IF they are going to contact you frequently, they should provide you something of value with that contact.  IF they are going to contact you frequently, they should recognize that it is easy to cross the line into annoyance and get put on the don't call list.

In the best of situations, organizations create reasons for their customers and supporters to reach out to them!  It's hard to overdo it when you have your customers contacting you!
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Monday, June 24, 2013

Smoke-Filled Rooms

This weekend there were a couple of more stories about politicians who were forced to step down because of inappropriate comments, rants or crazy statements made in emails.  We have all read similar stories about business leaders who seemingly forget that email and Twitter messages can, and most likely will, be shared.

Let's assume, for arguments sake, that these pols and business leaders are of at least average intelligence.  Let's further assume that they have an average level of engagement with the world.  We already know they have email and Twitter accounts after all.  So we will assume that they aren't Luddites who are just discovering electronic things for the first time.  Finally, let's assume that these political and business leaders are not purposely engaging in self destructive behavior; that they want to keep their jobs and reputations.

So what gives?

Why are so many of these presumably smart and capable people saying really, really stupid things in emails and on Twitter?

A friend of mine claims that they have always said these really, really stupid things.  We just now get to read and hear about them.  I suspect there is truth to that, but I suspect there is something more to it.

I think that today's leaders are missing the smoke-filled rooms of days gone by.  You know, those back rooms of lore where they could hang with their cronies and say whatever they wanted without fear of ridicule or retribution.  Where everyone laughed at their jokes and acted on their suggestions.  Where a little off-color joke or comment was one of the trappings of privilege.

The smoke-filled boardrooms, filled with syncopatic yes-men and women, who raised the CEO up like some sort of demi-god, was where major corporate decisions were made.  The smoke-filled rooms populated with politicians and their allies is more than just a Hollywood construction.  They exist(ed) and that is where political parties decided who would be the next mayor, senator or governor.

With a greater emphasis on transparency, not to mention smoke-free buildings, smoke-filled back rooms and board rooms have all but disappeared.  While this is positive for accountability, and lung health, and makes for stronger business and political decisions, it does create a void for business and political leaders who need some place to blow off steam.  They need a safe place to let down their hair, tell a ribald joke or social zinger without anyone calling them racist or sexist or any other kind of -ist.

With recording devices on virtually every cell phone and plenty of places to upload whatever is recorded, how is a politician expected to feel comfortable that she is with sympathizers who agree with some of her more extreme views?  How is a CEO expected to relax when she knows that every clerk and janitor who has their nose out of joint because of work conditions or pay disparity could record a random comment, taken out of context, that makes them seem greedy, or devious, or stupid?

It seems, like so many others, they have turned to Facebook and Twitter.


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Thursday, November 8, 2012

Imagine (with apologies to John Lennon)

The Presidential election is now a couple of days past, and regardless of what you feel about the results, I suspect you feel a sense of relief.  A brief respite from political ads and sound bites is very welcome!

By some accounts, this most costly of elections cost the participants in the Presidential race over $1 billion. Overall, in all races, approximately $2.5 billion was spent.  All for thirty second snippets to tell us how bad their opponent is.

Imagine what that $2.5 million could have done.  I have this fantasy of the candidates using their campaign war chests to actually solve problems on the ground in the areas they are campaigning in.

Imagine if a senatorial candidate bankrolled a road project or a job fair.  Think about someone running for representative paying the mortgage for an underfunded social service agency or hiring a couple of teachers for a struggling school district.

Imagine presidential candidates personnally investing in projects they believe in.  I think that we would all start to look forward to campaign season as a time when things really happened as opposed to a time filled with too much rhetoric and too little action.

Imagine how this election season would have changed if we had candidates who decided to show rather than say.

The only losers would be the television networks.  I'm OK with that.