In the Pink: The Branding of a Color

This blog is being reposted.

I complimented a colleague the other day, who was looking sharp in a new pink dress shirt.  "It's salmon," he corrected me.

It got me to wondering how pink got so strongly identified as the color of femininity (and to a much lesser extent, blue as the color of masculinity.)

I think most brand managers would kill to be able to have a brand association as strong as the association of females and pink (or light red as another male colleague always calls it.)