Face to Face

Try as we might, email and Skype will never replace all of our face to face interactions; webinars and conference calls will never be the same as sitting across a table from someone and solving the world’s problems; Facebook and LinkedIn will never take the place of grabbing dinner and drinks with friends.

Don’t get me wrong, conference calls and webinars serve a valuable purpose, but they don’t do a good job of establishing relationships, which is the basis for any successful business or marketing effort.  I have run successful events almost entirely by conference call, but I believe that worked because most of the people on the conference call already knew each other.  We had met many times in face to face meetings and networking opportunities and had worked together before.

What is it about face to face meetings that make them so powerful and important?  There are the obvious benefits.  You can read body language and facial expressions.  The fact that someone took the time to meet in person denotes a value to the meeting.

The real benefits of meeting in person are more subtle.  With apologies to all the online dating sites out there, I think it is nigh impossible to develop a solid relationship entirely online, regardless if the relationship is business-oriented, platonic or otherwise!  There are too many nuances and subtleties that are not a part of communications when you are separated by screens.   

I also think that promises and commitments made in person are more solid and harder to ignore than those made online.  This is especially true if you’ve only known the person online.

I think that there are wonderful tools out there that allow us to improve our productivity, increase our connections and talk to more people for much less investment (in time and resources).  I think these tools are most effective as supplements to existing relationships.  I also think that there will never be technology that truly takes the place of a face to face conversation. 

If only because it’s harder to share an appetizer that way!