Often, as companies try to pump up their sales volume, they forget to turn toward one of the most valuable and cost effective sales tools they have, their employees. By making sure your staff is engaged and interested in the company's operations and goals, you activate a powerful tool in your sales tool belt. There are a couple of reasons that this helps your sales efforts.
First, an engaged and motivated workforce tends to do a better job. They care more about the job they are doing because they better understand their role in the overall success of the organization. This always translates into fewer mistakes and more delighted customers. That translates into positive word of mouth, the holy grail of marketing.
Second, a staff that knows and understands the companies goals, can articulate those when they engage with others. When a customer or a prospect hears about the benefits of a product or services line from everyone she interacts with, and not just the sales manager, she is much more likely to accept the message and act on it.
So engage your entire workforce to get the most out of your sales efforts!
