I am reading Seth Godin's The Dip right now and finding the simple little book is really quite nerve-rattling and disturbing. I think that it is because it speaks such truth! In the 40 pages I have read so far (about half of the book) he has me rethinking a lot of the truths I held self-evident up to this point! I encourage you to check it out. I am attaching a link to the blog that discusses the concepts of the Dip. I will write more on this soon!
http://sethgodin.typepad.com/the_dip/
Monday, December 12, 2011
Wednesday, December 7, 2011
Put a Stamp On It
So let me get this straight.
The Postmaster General told Congress that the Post Office is losing revenue because more and more people are using email instead of first class mail.
So his solution out of this crisis is to slow down the mail, and take away a delivery day. In other words, the Postmaster General's answer to the lure of email, is to make first class mail even LESS desirable to use.
Are you kidding me?
The Postmaster General told Congress that the Post Office is losing revenue because more and more people are using email instead of first class mail.
So his solution out of this crisis is to slow down the mail, and take away a delivery day. In other words, the Postmaster General's answer to the lure of email, is to make first class mail even LESS desirable to use.
Are you kidding me?
The Dragnet Approach
A while back, when I worked at an ad agency, a client told me one day that he wanted an ad that didn't sound like an ad. Actually, I think that is what most clients want from their ad agencies, but this guy was the first one to express it so succinctly to me.
There is a very simple strategy to writing an ad that doesn't read like an ad, a sales pitch that doesn't sound like a sales pitch, an excuse that doesn't sound like an excuse. Tell the truth. A colleague of mine used to call this the Dragnet Approach. Just the facts, ma'am.
The truth, told in a straightforward and direct manner, will resonate with the reader or the listener. More advertisers don't use the Dragnet approach because it is harder. In the short term.
There is a very simple strategy to writing an ad that doesn't read like an ad, a sales pitch that doesn't sound like a sales pitch, an excuse that doesn't sound like an excuse. Tell the truth. A colleague of mine used to call this the Dragnet Approach. Just the facts, ma'am.
The truth, told in a straightforward and direct manner, will resonate with the reader or the listener. More advertisers don't use the Dragnet approach because it is harder. In the short term.
Monday, December 5, 2011
Words Matter
"Words are, of course, the most powerful drug used by mankind." -- Rudyard Kipling
Words matter. The world is full of anonymous geniuses who didn't have the words to express their brilliance. The difference between a great leader and a manager is not much more than the ability to generate and excite followers through the right words delivered in a skillful, emotional way.
Pay attention to what you say and write, because the words you use determines what people think of you. Pay attention to how you say it, because the delivery of your words is how people remember you!
Words matter. The world is full of anonymous geniuses who didn't have the words to express their brilliance. The difference between a great leader and a manager is not much more than the ability to generate and excite followers through the right words delivered in a skillful, emotional way.
Pay attention to what you say and write, because the words you use determines what people think of you. Pay attention to how you say it, because the delivery of your words is how people remember you!
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