Sunday, July 3, 2011

Social Media: Quality vs. quantity

The other day I read an email from a friend and colleague who had written to me on LinkedIn asking for a favor.   The problem is that she had written me several weeks before I had read the email, and now the favor was a moot point.  The problem wasn't that I had just ignored her request, the problem was I didn't see it until it was weeks old.  I didn't see it because of the volume of message I get from LinkedIn has caused me to turn the volume way down on those messages.

Don't get me wrong.  I am not suggesting that I am so popular or so important on LI that massive amounts of people send me messages to get my perspective or advice.  Rather, I have adopted the strategy of being what is called an Open Networker.  The philosophy of an Open Networker, as I understand it, is that no contact is a bad contact.  That the advantages of social media multiply if you accrue a larger network of contacts.  While I never got caught up in the arms race that some LI open networkers get in, trying to have the most connections, I also have not hesitated to accept link requests from people with little or no obvious connection to me.

I have had the belief that a larger network would serve me best by giving me a larger pool of references and a greater resource of opinions when I have posted a query.  While this proved true and useful when I was first using LI, as more of my "real" contacts have started using LI as a means of connection and communication, it appears to have become counterproductive.

So the question I pose to the blogosphere is this:  which is better, quantity or quality when it comes to connections in social media.  I realize that there are some differences between LI, Twitter, Facebook, and other social media.  I am interested in whether people have strong opinions, relevant experience, or a pithy comment or two regarding contacts in social media.  What are the advantages to open networking?  What are the disadvantages?  I will be posting a link to this blog on all my social media sites (LI, Twitter & Facebook)  I am hoping to be educated and enlightened by my open network!
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