The other day, a colleague said something profound to me. He said, "Those that know how work for those that know why."
It is a simple explanation of the difference between advertising and marketing, managers and leaders, doing and creating.
As Simon Sinek says in his inspiring TED Talk on how great leaders inspire action, people don't buy what you do, they buy why you do it. If you understand why, you hold the keys to what makes business, or really any organization, work.
Understanding why, is what makes someone a leader. Communicating why is what makes someone an inspirational leader! Great leaders inspire us because they talk about their beliefs. Their why. They inspire us through connecting with the beliefs that we share with them. As Mr. Sinek points out, Martin Luther King, gave the "I have a dream" speech, not the "I have a plan" speech.
Figure out why.
Watch Simon Sinek's TED Talk here.
http://www.ted.com/talks/lang/en/simon_sinek_how_great_leaders_inspire_action.html
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