I have always been frustrated when colleagues, whom I had admired previously, state importantly that "don't have time to read novels!" These people are often voracious readers of business books, business biographies, and self-help books of the 7-Habits variety.
If we consider marketing to be the art of making connections with other people, sharing information and persuading them to act as you'd like, it seems to me that you would need to know a bit about human nature.
For my two cents, there is no better way to get a handle on human nature than to pour through a well-written novel! Virtually every novel ever written has something, directly or indirectly, to do with human nature. Dickens, Walker and Irving are the cheapest (and most enjoyable) marketing consultants you can find!
Make sure a classic novel is on your reading list!
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