"No!" to any good salesman is the start of a conversation, not the end of it.
If you are a marketer or a communicator, someone saying "No!" should make you salivate a bit. "No!" followed up with the question "Why?" can often help you better understand the thoughts and motivations of a prospective customer.
A person who says "No!" or who complains to you (vs. the person who never picks up the phone or answers the door) is doing you the favor of providing feedback.
And that should make you say "Yes!"
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