"Words are, of course, the most powerful drug used by mankind." -- Rudyard Kipling
Words matter. The world is full of anonymous geniuses who didn't have the words to express their brilliance. The difference between a great leader and a manager is not much more than the ability to generate and excite followers through the right words delivered in a skillful, emotional way.
Pay attention to what you say and write, because the words you use determines what people think of you. Pay attention to how you say it, because the delivery of your words is how people remember you!
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