I am reading Seth Godin's The Dip right now and finding the simple little book is really quite nerve-rattling and disturbing. I think that it is because it speaks such truth! In the 40 pages I have read so far (about half of the book) he has me rethinking a lot of the truths I held self-evident up to this point! I encourage you to check it out. I am attaching a link to the blog that discusses the concepts of the Dip. I will write more on this soon!
http://sethgodin.typepad.com/the_dip/
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