If you produce a movie, your primary purpose is to sell tickets.
If you create or purchase an advertisement, your primary purpose is to get people to buy what you are selling.
Which makes me wonder, what is the value of industry awards like the Academy Awards and the ADDYs? You should be able to track the winners and losers by box office numbers and by increase of business for the advertiser. Everything else, it would seem, is meaningless.
Given that, are the Oscars are like those participation trophies my kids got when they were 7 and playing soccer?
No comments:
Post a Comment