The Many P's of Marketing: Perspective

Marketing has gotten more and more nuanced, as new technologies and strategies have opened up many options for marketers.  It is my contention that today, the marketing mix contains much more than the traditional four or five P's that are taught in school.  In this series I am exploring the Many P's of Marketing.

Perspective:  YOU know how many hours, days, weeks and years you spent designing and crafting the product.  YOU know how you sweat every detail so you could deliver the service just so.  YOU know how hard you have worked to design and deliver a solution to the problems or needs of your customers.

So why aren't THEY (your customers) standing in line to buy what you have to offer like its the latest iteration of the iPhone? 

Perhaps it is because from their perspective, you don't have the product, price, packaging or promotion right.  Perhaps it is because from their perspective, you addressed needs they don't have any more, or at least don't care about any more.  Perhaps you haven't looked at your product, and the rest of your marketing P's, from the perspective of your customer.  

Apple does and they stand in line for the iPhone.