Marketing has gotten more and more nuanced, as new technologies and strategies have opened up many options for marketers. It is my contention that today, the marketing mix contains much more than the traditional four or five P's that are taught in school. In this series I am exploring the Many P's of Marketing.
As I explore the diversity of P's in Marketing, I felt it was worthwhile to explore a diversity of perspectives as well. I have asked a handful of people I respect to select a P of Marketing and write about it. Today's blog on Photography is guest written by Robin Pendergrast, the owner and President of Robin F. Pendergrast Photography, Inc. and Robin F. Pendergrast Production. Thank you Robin!
Photography: The professional photography
or imaging world doesn’t have a day go by without an inquiry about the
multiplicity of changes that have taken place since the introduction of digital
imagery.
Thoroughly understanding
the capabilities of the equipment and the ability and the creative
opportunities that can unfold with this new technology takes constant attention
to changes in both hardware and software.
As a professional, the
challenge is in knowing how to address the almost daily “can you do this?”
question. And while the answer most of the time is yes, part of the
response requires a continuing enhancement of the knowledge of just what the
possibilities are.
Digital photography puts
very little in the way of imagination on hold. When you compound the digital
hardware with the software that is available, a whole new creative world
unfolds. Since my evolution into 100% dedicated digital imagery
approximately five years ago, every day is part of an exciting and, naturally,
challenging imagining process for clients.
The conventional capture
of images for events, activities and specific assignments for individuals or
corporations will always exist. But the
unfettered capabilities of digital imagery allow the photographer to cover new
ground in these conventional assignments and help us meet and exceed the
communications and marketing imagery needs of a client. With digital photography, my photography can
now more closely match the imagination of my clients!
The world of
professional digital photography is exciting. And challenging. The passion to learn and to accept the
challenge keeps the world of photography, especially to the digital
photographer, an exciting world in which to operate.
You can learn more about Robin and Robin F. Pendergrast Photography at http://www.rfpphoto.com/
You can see some of Robin's photography at http://pinterest.com/rfpphotography/
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