Recently, General Mills ran a Cheerios ad designed to promote the heart healthy properties of the cereal. You can watch the ad here. Because they chose to make the family in the ad a mixed race family, it has drawn some attention and criticism that has nothing to do with the message of the commercial.
To their credit, General Mills did not pull the commercial, although they were forced to take down comments about the commercial on YouTube because of the nature and intensity of some of the negative comments.
Typically, this type of thing gets me depressed. But there is a video put out by Benny and Rafi Fine that changed that. The video, found at the bottom of this post, shows the reaction of several young children, aged 6 to 13, to the commercial and to the controversy surrounding it. The video below will gave me hope in the up and coming generation. The video below made me realize that the people who brought down comments for an ad on YouTube are the immature ones. The video below helped me realize that so many of the social/political issues we have been struggling with for decades will no longer be an issue once this generation, and the nation, grows up!
Mostly, the video below will make me realize just how smart Cheerios was to keep the ad up and running!
Cheerios was marketing their product not the people. People look up to celebrities and there are more mixed relationships out in the open that I find it hard to believe that people still have a problem with it. Good for Cheerios
ReplyDeleteArleen, I agree that I was surprised by people having a problem with the ad but heartened by the apparent humanity and common sense of the young people in the video! Thanks!
ReplyDeleteBill