"I have never in my life learned anything from any man who agreed with me."
Dudley Field Malone
A strong marketing/communications program always invites feedback and criticism. This is often the hardest thing for marketers, and especially marketing managers, to get used to.
A customer who complains is really doing you a huge favor. They are taking time and energy to tell you how you can improve. Many companies pay researchers a lot of money to collect exactly that information, and your customer is giving it to you for free, or for the cost of a refund.
Learn to ask for and embrace complaints. When it comes to customer service, silence isn't golden!
