Disagreements

"I have never in my life learned anything from any man who agreed with me."
                                                  Dudley Field Malone

A strong marketing/communications program always invites feedback and criticism.  This is often the hardest thing for marketers, and especially marketing managers, to get used to.

A customer who complains is really doing you a huge favor.  They are taking time and energy to tell you how you can improve.  Many companies pay researchers a lot of money to collect exactly that information, and your customer is giving it to you for free, or for the cost of a refund.

Learn to ask for and embrace complaints.  When it comes to customer service, silence isn't golden!