With the explosion of mobile marketing, the popularity of social media, the apparent decline of traditional media, and the growing cynicism of the public toward overt marketing messages, it seems as if marketing has totally changed. Today, I want to remind you of a few things that haven't.
- Relationships Rule. While you may have different tools to work with, the value of building a relationship with your customers remains highly important. In many ways, building relationships with your customers is all that matters.
- Quality wins. A high quality product still beats out an inferior product, all other things being equal. Quality copy has more impact. Quality products and services generate positive word of mouth. Quality is sometimes the best marketing.
- Content Matters. Period. And Exclamation Point!
- We are Still Talking About Value. In marketing we are still promoting the intersection of price and product or service features. We are still promoting the Value Proposition.
- Only One Measure Matters. It doesn't really matter how many likes, tweets, views or readers you have, just like it doesn't really matter what your Neilson or Arbitron rating is. What matters is how many sales you have. It is the only number that counts.
Bill you are so right. If those twits, facebooik likes. google + share do not convert in sales then it is a waste of time. It is interesting you brought up this point. I read a blog the other day where this person gets 100 plus comments on the blog site and was saying that the title needed to grab the audience more as they were losing comments. I like your honesty..
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ReplyDeleteYour blog is very interesting. Your level of thinking is good and the clarity of writing is excellent. Thanks for sharing with us.
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