My initial response to that saying is when hasn't content been all that matters?
If content is now everything, that must mean there was a time when content meant less...when what was in your messages wasn't as important as it is now.
With some notable exceptions, I must have missed the Vapid Age of Communications.
You have not missed the Vapid Age of Communications :)
ReplyDeleteYou have witnessed an age when the common man did not have the expectation to have everything ever known at their fingertips: on their phones, tablets, and computers. And all that content- about your dentist's treatment philosophy, about each and every piece in the Art Institute, about the entire history of the intersection of Street and Lake, has to be resurrected from dusty archives, distilled through experts, and translated into readable digestible content to be Goggled and consumed.
Why is the sky blue? Just check your phone.
This is fantastic news for me- "Creative Content Author." As journalism is dying a slow death due to the aggregation of news content; careers developing content, beyond authoring science and technology manuals, are bountiful for English majors.
Many communications offices are now tasked with generating content such as a thoughtful history of each building, detailed biographies of the administration and board, proposals and plans, Tax Increment Financing in layman's terms, etc., of course with brand consistency.
Not to mention that many professionals at corporations, public institutions, faculty at universities, and yes, even authors themselves are now expected to have a thoughtful and substantive blog (you're ahead of the game there).
Do you have time to write all that your stakeholders wish to consume? In addition to your marketing/community relations efforts? I do. It is full-time freelance work and a necessary addition, in this digital age of information consumption, to the marketing/communications department.
I will feed the machine.
Wish me luck!
Emily Mooney